We Create Cool  ||  We Curate Cool

We are an indie publishing house and all-around media and production company.  We create or discover bad ass things and bring them into the world.  Specializing in indie book, podcasts, music, art, events, and more, we are Pale Horse Media Co.        


Turnkey Publishing

Ghost Writing

Audio Book Production


Voice Talent 

Cover Art & Book Design

Podcast Production




Sam Goodman is a father, a significant other, and a friend, first and above all else. He is also a creator, entrepreneur, safety professional, human & organizational performance nerd, and betterment evangelist.  He is the author of Safety Sucks:  The Bull $H!# in the Safety Profession They Don’t Tell You About and Obscured: The Pursuit of Radical Self-Acceptance.  He is the host and producer of Really F**king Scary Stories and The HOP Nerd Podcast. He is the founder of Pale Horse Media Co., HOP University, and co-founder of Project Visible.  He is an accomplished author, speaker, consultant, and coach. Sam lives in Phoenix, Arizona with his partner Jerel and their amazing daughter Avery.  Sam has made it his life's mission to "Make the World a Better Place!"

Sam Goodman